Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.
Whether you are an established business or looking to start one, the existing media and channels you own are some of the most powerful resources you can leverage to attain significant and sustainable results for your business. With a well-developed owned media strategy, you can drive and maximise tremendous returns organically while having direct control and ownership over your content and brand messaging.
While paid and earned media are vital for a successful holistic marketing model, ramping up the strength of owned media is paramount for your business to enjoy greater reach, improve cost efficiency and achieve a more profitable ROI. Better still, an organically-generated business presence is more effective in instilling consumers’ trust in your business, increasing their willingness to engage with you. Through a series of hands-on development work in this workshop, you will learn to devise an owned media strategy that drives quality leads for you continually for free and which will have higher propensities to convert into sales!
Registration period
19/03/2024 - 24/06/2024
Course date
27/06/2024 - 29/06/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
CRC GLFM
27 - 28 Jun 2024, 9am - 6pm
29 Jun 2024, 9am - 11am (async)
- Identify the key owned media channels through understanding their respective roles and value in the customer acquisition strategy.
- Drive quality organic customer acquisition by developing an effective owned media funnel strategy.
- Determine the right SEO-driven content strategy from data insights and understanding SEO concepts.
- Develop content that improves the rate of engagement by applying audience and media segmentation with data insights.
- Improve the rate of sales conversions through applying a user journey that effectively guides an enhanced user experience.
This workshop is suitable for any business or individual that needs to overcome the challenge of not being able to improve their digital sales and/or wants to discover ways of maximising the returns from their digital efforts.
18 hours (9am - 6pm)
Includes 2 hours of Asynchronous E-Learning
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
| Category | Price |
|---|---|
| Full Fee | $810 |
| Singapore Citizen0 (70% funding) | $240.75 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $90.75 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $90.75 |
| Singapore PR (70% funding) | $243 |
| Singapore PR sponsored by SMEs2 (90% funding) | $93 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.