Retail & Digital Certification Programmes

No doubt disruptive technologies have brought about necessary transformations for businesses to thrive in this digital age, the human element will remain to be an integral part of the retail landscape. This has given rise to 'New Retail' - an integration part of the retail landscape. This has given rise to 'New Retail' - an integration of offline and online platforms by leveraging on data technology to help retailers detect consumer behaviour and preferences to provide a more meaningful customer experience.

Many people recognised that retailing has digitalised, but how many people realised that physical stores are still relevant for retailers who strive to create a holistic shopping experience? The retail landscape has evolved beyond being just offline or online, but both.

While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.

Retail industry has seen significant changes in the past few years with digitalisation taking place in the everyday life of today's connected consumer. While online shopping continues to increase, the demand for the physical store will remain relevant especially for goods that require touch and feel.

As technology advances, savvier consumers demand for more curated shopping experiences as they touch on multiple channels during their purchasing journey, triggering a new trend in the retail landscape. Retailers now need to embrace ‘New Retail’ - an integration of offline and online platforms by leveraging data technology to provide a more well-rounded retail experience.

On 22 October 2019, SIRS and the Singapore Media Academy (SMA) signed a Memorandum of Understanding, and announced the upcoming launch of the joint Professional Certificate in Digital Retail Entertainment.

On 4 June 2019, SIRS, Singapore Productivity Centre (SGPC), and Heartland Enterprises Centre Singapore (HECS) signed a Memorandum of Understanding (MOU), launching the Certified Digital & Productivity Consultant (CDPC) programme.