Masterclasses and Workshops

In this digital world we live in, it is no longer a matter of whether a business should become digitised, it is a matter of when. It is a journey which aims at leveraging the power of digital technologies to automate processes and provide intelligence and actionable insights to enabling business outcome more quickly.

Category management is a critical function to determine the success of an overall business strategy, and this is especially true in the rapidly transforming retail space. As more consumers move between offline and online platforms, category management helps facilitate consumer experience by optimising store layouts and increasing the appeal of visual display.

In the rapidly changing retail landscape brought by digitalisation, being able to manage e-commerce operation efficiently is one of the critical factors of a successful retail business. Retailers need to satisfy the increased expectations of customers and at the same time, grasp and manoeuvre in the complexity of omni-channel delivery. This requires continuously re-evaluating and re-inventing the way the business operates.

Human are visual beings. Visual content enables customers to absorb and remember your brand better. It is more effective than any other form of communication.

Digital Marketing is the one of the essential drivers of businesses in today’s digital world. It is the key to unlocking a world of opportunities by connecting with prospects and customers and enabling you to build lasting relationships with them to ensure your business sustainability and growth.

Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution.

Social media channels are no longer just networking platforms but have evolved to become e-marketplaces for direct selling and buying of products and services. Known as Social Commerce, it is a trend that is fast changing the e-commerce industry, offering significant opportunities for retailers to connect and engage with customers instantly.

Analytics is an extremely powerful tool in today’s data-driven space to help businesses achieve growth and success by making informed decisions and strategies. Google has introduced* Google Analytics 4 (GA4) to replace its Universal Analytics, the familiar platform to millions of businesses using it to capture and analyse data.

Following the rapid developments in e-commerce, it is increasingly crucial to understand the measurement framework that can help you better understand and achieve the effectiveness of your digital strategy. Data analytics has, therefore, become an important component which gives you the ability to track and optimise marketing campaigns by providing deep insights into multi-channel funnels and conversion attribution.

No matter the business size, data is a critical resource for valuable insights into business performance and making informed decisions to drive efficiency. Google Data Studio provides you with a free reporting platform that allows you to easily connect to data sources, such as Google Analytics, Google Ads, Google BigQuery, YouTube Analytics, Campaign Manager 360, MySQL and many more, to maximise the value of data through its powerful visualisation tool that is highly effective in providing a fast and easy understanding of large data volumes.

Advertising in Google enables you to expand our online presence. According to StatCounter Global Stats in Jun 2018 report, Google holds almost 90% of search engine market share. Google Shopping, together with the use of AdWords, enables potential customers to see your product image, title, price, store name, and more.

The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. E-commerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?

With over 2.7 billion1 monthly active users, Facebook has been one of the most prominent social media platforms and has evolved from being just a social network to a marketplace for businesses to sell directly to customers. In Singapore, there are over 4.8 million2 Facebook users, which accounts for 73% of our entire population. With its extensive network locally & globally, ability to target new customers, and access to audience & page insights, Facebook has become an essential marketing platform for all businesses.

Undoubtedly, Google is the leading search engine in Singapore with an overwhelming 95.69%* share of the market. Being the go-to search engine for the vast majority, it is imperative that all businesses be present and visible when Singaporeans ‘Google It’. Make your business stand out in the fiercely competitive digital space by leveraging the power of Google Ads to drive optimal leads and sales to your business.

The world’s largest networking platform for professionals, LinkedIn, has 740 million1 active users globally, including decision-makers, senior-level influencers & C-suite executives. The benefits of using LinkedIn as a marketing platform go beyond just its sheer audience size, but also its extensive targeting options such as profession, industry, seniority, interests, and more. Discover the strategies & mechanics on how you can market to over 2.7 million2 registered LinkedIn users in Singapore through this masterclass. From learning LinkedIn basics to using organic and paid tools to accelerate your results, you will discover why LinkedIn is by far the best platform for building your brand, attracting quality leads, and driving B2B sales.

Digital transformation has empowered consumers more than ever before through access to information and to one another anytime and anywhere. Retailers who can infuse consumer perspective into their approach to Omni-commerce strategy can gain competitive advantage.

Websites are where almost every potential and existing customers land to seek information and interact with businesses today. Just like how visual merchandising is integral to the success of a retail store, every detail of an intuitive website, from layout to content, must be logically constructed and aesthetically designed to elevate customer experience and enhance sales and conversion rates. As technology diversifies and customers use various mobile and smart devices to visit websites, it is paramount and valuable for all digital businesses to have a responsive website design.

Search engine optimisation (SEO) is one of the most powerful digital marketing strategies to raise the visibility of a website, drive traffic and boost sales opportunities. An SEO-optimised website benefits businesses tremendously in bringing high quality leads organically, a sustainable approach that is cost-free and presents higher creditability and awareness to brands.

The retail world is constantly evolving at an unprecedented pace. Preparing your business to tackle the changes ahead involves understanding the needs of your future customers through trend forecasting. SIRS collaborates with WGSN, the global authority on consumer and design trends, to provide trend analysis and product merchandising insights to help you curate relevant products and navigate the retail landscape.

Conduct a quick search online now, and you will find YouTube as the second-most popular platform for search engines and social media. There are 2.6 billion* active YouTube users who watch 1 billion* hours of videos daily, and 90%* of them say they discover new brands or products through the platform - it is no wonder that businesses and individuals are actively uploading 720,000* hours of video every day on YouTube to interact and engage with their community!

With the digital world at our fingertips, first impressions matter online too. While you are reading this, a potential employer or business partner may be searching up your name on Google or LinkedIn, uncovering information about you and forming an impression of you. Personal branding influences how people perceive you and open up opportunities for your success in the digital era. A compelling personal brand will set you apart from the competition and allows you to build trust as you connect more easily with your customers, colleagues, and peers.

It is not uncommon for businesses to wrangle various data points in this data-driven era, but have they been effectively processing, analysing, and interpreting the voluminous raw information into usable and actionable knowledge to help them achieve business growth?

E-commerce is a flourishing industry set to thrive with long-term growth globally. Among the Southeast Asian market, Singapore has emerged as the central e-commerce hub, valued at US$5.9 billion* in 2021 and is forecasted to increase to US$10 billion* by 2026 - a hefty 69% growth in five years!

We have heard of artificial intelligence (AI) but might not fully grasp what it does or understand the profound impact it has brought to our businesses. AI enables smart devices and cloud-based tools to be even more intuitive and efficient with cognitive thinking capability to learn from past data and experiences to take smart actions, make informed decisions, and provide recommendations.

It is undeniable that good customer experience increases the likelihood of repeat business and retain loyal customers. Customers in today’s digital world are exposed to multiple communication platforms, enabling them to obtain and share information easily. Being more well-informed, customers are having more control and have become more demanding in their expectations.

Are you an aspiring global e-commerce seller eager to tap into the vast potential of the US market? If so, this exclusive workshop, developed in collaboration with Amazon, is tailor-made just for you. Combining theoretical knowledge with hands-on practice, you will be equipped with a comprehensive understanding of selling on Amazon.com and navigating the complexities of the US market. With direct support from the Amazon Global Selling team during the workshop, you will gain invaluable insights and practical skills, and be well-prepared to succeed in your cross-border e-commerce journey.

More often than not, digital transformation is not just about the technology but the people and their ability to harness the power of digital to support daily operations at work or business.

Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.

Social and influencer marketing has exploded as more people turn to social media platforms and influencers for inspiration and recommendations. Video content has become a crucial component of social media marketing because of its effectiveness in engaging and captivating audiences today. The growing popularity of short-form video content has led to the rise of TikTok as a new contender amongst social media giants like Facebook and Instagram.

Stress and fatigue are a common experience among the working population with the modern lifestyle and more so during and after the pandemic. An average person will spend at least 90,000 hours* working over a lifetime - that is one-third of our lives! While technology enables us to work anytime and anywhere, the lines between our career and personal lives are gradually blurring. More people are finding it difficult to ‘unplug’ and inevitably bring their underlying state of wellness to work, affecting job performances.

Customers are everything for all businesses. For this reason, it is important for any businesses to continuously be in touch with their customers. This is especially true when we are living in a digitally connected era, where our customers can easily be engaged by your competitors.

Have you fantasized about setting up your own business one day? Today with easy accessibility and rapid adoption of digital solutions, more aspiring entrepreneurs are able to realise their dream of owning a business. Imagine operating your business from the comfort of your home full-time or running it as a side-hustle to generate additional income to grow your money while doing something you love!

From novelty to necessity, live streaming has become the game-changer in social media marketing. This trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly to partake in this rising trend. Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge audience base around the world, and to enhance brand awareness.

Would you spend thousands of dollars for a link to a JPEG file? A blockchain entrepreneur paid $69 million for an NFT created by digital artist Beeple*. What started as a way to legitimise digital art has evolved as one of the hottest trends and a promising new marketplace for retailers. NFTs have disrupted the digital world and industries from art to gaming to investing, offering ample opportunities for art collectors, creators, and businesses to become a part of the digital revolution.

The rapid advancement of technologies and the spread of e-commerce have hastened the pace of consumption. In today’s time-poor society and digital overload, consumers spend less than 15 seconds on a website before moving on to another. Creating a personalised shopping experience that addresses diversified consumers’ needs and wants helps businesses stand out amongst competitors in this dynamic market.

There are three objectives when writing advertising or promotional content – attracting the right audience, capturing their attention, and getting them to take action. With millions of marketing messages delivered daily, readers’ selective minds only have 8.25 seconds* of attention span for your content to do its magic in grabbing their attention, retaining their interest and keeping them informed of your desired message.

TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.

As e-commerce and social media continue to grow and evolve rapidly, the lines between them are increasingly blurred, giving rise to Social Commerce, an exciting evolution in retail. With social commerce, businesses can create seamless omnichannel shopping experiences for consumers to purchase on social media, engage and communicate directly with customers, as well as reach out to their network.

Valued at $12 billion worldwide*, the affiliate marketing industry is growing immensely as more brands and individuals jump on the bandwagon. Globally, over 80% of brands use affiliate programmes* and the number is on the rise as it gains popularity with the introduction of new technologies, platforms, and trends. Affiliate marketing is the easiest and quickest way to start selling and earning at zero cost! When done right, an affiliate marketer can build a steady stream of income by promoting affiliates’ products and earning commissions. Strategise and develop efficacious affiliate marketing campaigns to start your own business or as a source of passive income in this two-day workshop.

Google is a powerful tool in today’s digital age that can have a significant impact on job performance and business success. To stay ahead of the competition, it is crucial to have a deep understanding of Google’s platforms and tools.