
Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
This programme will enable participants to become a more effective digital storyteller. Participants will learn storytelling techniques that will help them to create interest to heighten the engagement and connectivity with their customers on e-commerce platforms.
Registration period
07/02/2025 - 09/04/2025
Course date
14/04/2025 - 14/04/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
BCG
Time: 0900 to 1700
Registration period
07/02/2025 - 09/05/2025
Course date
14/05/2025 - 14/05/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
BCG
Time: 0900 to 1700
Registration period
07/02/2025 - 09/06/2025
Course date
12/06/2025 - 12/06/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
BCG
Time: 0900 to 1700
Classroom: 1 Day (9am to 6pm)
- What is content?
- Importance of content marketing for your business
- Storytelling
- How to make your story memorable?
-How to create content for your audience
- Customer Persona
- Digital Storytelling
- Content Sharing
- How do you promote your content?
- Understand the importance of content and its role
- Appreciate the importance of storytelling and in the digital age
- Learn how to create content for your audience through the use of storytelling techniques
- Learn how to promote content
Category | Price |
Full Fee | $283.40 |
Singapore Citizen (70% funding) | $85.02 |
Singapore Citizen 40 years and above1 (90% funding) | $33.02 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $33.02 |
Singapore PR (70% funding) | $85.02 |
Singapore PR sponsored by SMEs2 (90% funding) | $33.02 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.