Social Commerce & Marketing

As social media continues to weave itself into everyone's daily lives, it has become one of the most important and profitable aspects of digital marketing. Social media platforms provide businesses with the opportunity to reach out to billions of consumers worldwide and allow them to engage with their customers regularly.

Social media platforms such as Facebook and Instagram are permanent companions for most Singaporeans these days as we see 76%* of our population being active users. It is a force to be reckoned with and retailers have recognised that and tapping on the potential it brings to their businesses.

Social and influencer marketing has exploded as more people turn to social media platforms and influencers for inspiration and recommendations. Video content has become a crucial component of social media marketing because of its effectiveness in engaging and captivating audiences today. The growing popularity of short-form video content has led to the rise of TikTok as a new contender amongst social media giants like Facebook and Instagram.

Companies have embraced social media as part of their marketing mix, but with various degrees of success. The programme will address various social media initiatives and techniques that participants can utilise to enhance engagement with their customers.

Conduct a quick search online now, and you will find YouTube as the second-most popular platform for search engines and social media. There are 2.6 billion* active YouTube users who watch 1 billion* hours of videos daily, and 90%* of them say they discover new brands or products through the platform - it is no wonder that businesses and individuals are actively uploading 720,000* hours of video every day on YouTube to interact and engage with their community!

In today’s creator economy, everyone can be, and has the ability to be an influencer in some way or other. Influencer marketing is a powerful tool for businesses, and social media platforms are where the power of influencing can be effected with significant results, when delivered and managed properly. This course provides both individuals and businesses with an understanding of influencing tips and techniques, understanding of the appropriate content (and how to re-purpose content) to use on different social media platforms targeted at the appropriate audience profiles to achieve their engagement goals.

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

From novelty to necessity, live streaming has become the game-changer in social media marketing. This trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly to partake in this rising trend. Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge audience base around the world, and to enhance brand awareness.

With over 2.7 billion1 monthly active users, Facebook has been one of the most prominent social media platforms and has evolved from being just a social network to a marketplace for businesses to sell directly to customers. In Singapore, there are over 4.8 million2 Facebook users, which accounts for 73% of our entire population. With its extensive network locally & globally, ability to target new customers, and access to audience & page insights, Facebook has become an essential marketing platform for all businesses.

The world’s largest networking platform for professionals, LinkedIn, has 740 million1 active users globally, including decision-makers, senior-level influencers & C-suite executives. The benefits of using LinkedIn as a marketing platform go beyond just its sheer audience size, but also its extensive targeting options such as profession, industry, seniority, interests, and more. Discover the strategies & mechanics on how you can market to over 2.7 million2 registered LinkedIn users in Singapore through this masterclass. From learning LinkedIn basics to using organic and paid tools to accelerate your results, you will discover why LinkedIn is by far the best platform for building your brand, attracting quality leads, and driving B2B sales.

TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.

Build your potential side income partnering with Shopee and Lazada Merchants

With more than 400 millions of Instagram users, it is no wonder that businesses are turning to this platform. Through this programme, participants will learn to leverage Instagram to help boost their online presence and adopt it as part of their marketing strategies.