Social Commerce & Marketing

This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights

Social and influencer marketing has exploded as more people turn to social media platforms and influencers for inspiration and recommendations. Video content has become a crucial component of social media marketing because of its effectiveness in engaging and captivating audiences today. The growing popularity of short-form video content has led to the rise of TikTok as a new contender amongst social media giants like Facebook and Instagram.

Companies have embraced social media as part of their marketing mix, but with various degrees of success. The programme will address various social media initiatives and techniques that participants can utilise to enhance engagement with their customers.

Conduct a quick search online now, and you will find YouTube as the second-most popular platform for search engines and social media. There are 2.6 billion* active YouTube users who watch 1 billion* hours of videos daily, and 90%* of them say they discover new brands or products through the platform - it is no wonder that businesses and individuals are actively uploading 720,000* hours of video every day on YouTube to interact and engage with their community!

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

From novelty to necessity, live streaming has become the game-changer in social media marketing. This trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly to partake in this rising trend. Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge audience base around the world, and to enhance brand awareness.

TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.

Build your potential side income partnering with Shopee and Lazada Merchants

With more than 400 millions of Instagram users, it is no wonder that businesses are turning to this platform. Through this programme, participants will learn to leverage Instagram to help boost their online presence and adopt it as part of their marketing strategies.

This immersive one-day course teaches participants to transform their smartphones into powerful storytelling tools. Learn how to capture striking portraits that evoke emotions and resonate with viewers. Through hands-on exercises and guided instruction, attendees will balance technical features with creative techniques to produce impactful visuals that reflect their unique brand identity. Ideal for individuals looking to enhance their photography skills for personal projects, marketing, or social media, this course equips participants with the tools and knowledge to create captivating and emotionally engaging content using just their smartphones.

In today’s digital world, mobile photography is a powerful tool for creating high-quality content without the need for expensive gear. This course teaches you how to master mobile photography, capturing stunning images across various styles like architecture, food, portraits, and scenery, using only your smartphone and editing apps. You’ll learn how to craft a visual brand story, create engaging social media content, and integrate your photos into effective digital marketing strategies. The course also includes a one-day outdoor photography session, where you’ll put your skills to the test in real-world settings. By the end, you'll be equipped to use mobile photography to boost your brand’s online presence, engage your audience, and enhance your digital marketing efforts with ease and creativity.