Business Strategy

Unlock the secrets to delivering compelling sales pitches and mastering the art of customer conversion with our comprehensive course. Perfect for PMET learners and retail frontliners, you'll gain invaluable skills to excel in sales presentations, engage audiences, and build strong customer relationships. Elevate your career or business success in today's competitive landscape. Enroll now!

The rapid digitalization and technological evolution bring global opportunities but also challenges for businesses and individuals. In the Retail industry, sensitivity to local and global events is crucial. This course equips learners with knowledge to navigate changes, anticipate future trends, and evaluate economic impacts on retail businesses using key industry drivers and economic concepts.

It is not uncommon for businesses to wrangle various data points in this data-driven era, but have they been effectively processing, analysing, and interpreting the voluminous raw information into usable and actionable knowledge to help them achieve business growth?

The Business Environment Analysis course emphasizes the necessity for businesses to understand and manage their operating environments. It guides learners in analyzing internal and external factors, identifying critical success factors, and developing strategic plans for resilience and growth. Key benefits include aligning strategies with business vision, customer-focused planning, sustainable brand value, informed decision-making, and optimized ROI through prioritization and root cause analysis.

Through this Masterclass, participants will develop good understanding of their current Business Model Innovation and Business Model in a Digital environment. At the end of the masterclass, participants will be able to identify areas where they can focus on to improve their productivity and business through Business Model Innovation.

Retail has always faced unique challenges, from digital disruption to evolving customer habits and expectations. Today’s reality demands innovation. Many successful companies leverage the design thinking mindset and framework to help them pivot and solve business problems. Design Thinking is a systematic process that empowers even the most traditional thinker to develop new, innovative solutions to the problem at hand. This course is designed to give you a foundational, practical understanding of the essential design thinking skills and mindsets. We will look at how our retailers can use the Design Thinking techniques to uncover actual needs and discover solutions to help businesses strive and operate in a way that meets the business objectives.

More often than not, digital transformation is not just about the technology but the people and their ability to harness the power of digital to support daily operations at work or business.

The rapid advancement of technologies and the spread of e-commerce have hastened the pace of consumption. In today’s time-poor society and digital overload, consumers spend less than 15 seconds on a website before moving on to another. Creating a personalised shopping experience that addresses diversified consumers’ needs and wants helps businesses stand out amongst competitors in this dynamic market.