Digital Marketing

Analytics is an extremely powerful tool in today’s data-driven space to help businesses achieve growth and success by making informed decisions and strategies. Google has introduced* Google Analytics 4 (GA4) to replace its Universal Analytics, the familiar platform to millions of businesses using it to capture and analyse data.

With millions of businesses vying for the same eyeballs online, one of the most effective way to enhance your digital presence and achieve fast results is through Search Engine Marketing (SEM), a form of internet marketing by increasing your website visibility on search engine results through paid advertising. When equipped with SEM skills and knowledge, you will be able to manage, review and implement successful SEM strategies to create immediate brand visibility, increase traffic, and boost lead conversions – a key to your long-term business success.

Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution.

Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.

With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.

This programme will help participants to understand the importance of online professional profile. They will learn through hands-on session to develop an effective personal online branding strategy through various social media.

This programme will enable participants to become a more effective digital storyteller. Participants will learn storytelling techniques that will help them to create interest to heighten the engagement and connectivity with their customers on e-commerce platforms.

Content is one of the most important elements of any online asset. In particular, whether you are a full-fledge business or a sole proprietor running a small business, your website content is more critical than just having a set of images and words. The website is almost central to most businesses in today’s massive world of digital commerce and e-information. This course will provide you with an overview of web content management systems that allow you to understand what may suit your business and your goals best.

While most small and medium-sized enterprises (SMEs) are keenly aware of the need to go online, many lack the expertise to do so. Even after attending training, some SME retailers are unable to put their learning into practical actions or create sustainable work plans to achieve their business objectives.

This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.