Digital Marketing

No matter the business size, data is a critical resource for valuable insights into business performance and making informed decisions to drive efficiency. Google Data Studio provides you with a free reporting platform that allows you to easily connect to data sources, such as Google Analytics, Google Ads, Google BigQuery, YouTube Analytics, Campaign Manager 360, MySQL and many more, to maximise the value of data through its powerful visualisation tool that is highly effective in providing a fast and easy understanding of large data volumes.

Analytics is an extremely powerful tool in today’s data-driven space to help businesses achieve growth and success by making informed decisions and strategies. Google has introduced* Google Analytics 4 (GA4) to replace its Universal Analytics, the familiar platform to millions of businesses using it to capture and analyse data.

Undoubtedly, Google is the leading search engine in Singapore with an overwhelming 95.69%* share of the market. Being the go-to search engine for the vast majority, it is imperative that all businesses be present and visible when Singaporeans ‘Google It’. Make your business stand out in the fiercely competitive digital space by leveraging the power of Google Ads to drive optimal leads and sales to your business.

Google is a powerful tool in today’s digital age that can have a significant impact on job performance and business success. To stay ahead of the competition, it is crucial to have a deep understanding of Google’s platforms and tools.

With millions of businesses vying for the same eyeballs online, one of the most effective way to enhance your digital presence and achieve fast results is through Search Engine Marketing (SEM), a form of internet marketing by increasing your website visibility on search engine results through paid advertising. When equipped with SEM skills and knowledge, you will be able to manage, review and implement successful SEM strategies to create immediate brand visibility, increase traffic, and boost lead conversions – a key to your long-term business success.

Today's digitally-savvy consumers go onto search engines to effortlessly source for information, products or services that they need. With so many businesses having an online presence, how can you stand out and draw attention from these potential customers? Search Engine Optimisation (SEO) can help to optimise your website content for the best possible search engine ranking to improve your website traffic, visibility, and engagement.

Digital Marketing is the one of the essential drivers of businesses in today’s digital world. It is the key to unlocking a world of opportunities by connecting with prospects and customers and enabling you to build lasting relationships with them to ensure your business sustainability and growth.

Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution.

Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.

Customers are everything for all businesses. For this reason, it is important for any businesses to continuously be in touch with their customers. This is especially true when we are living in a digitally connected era, where our customers can easily be engaged by your competitors.

The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. E-commerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?

With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.

Take your business to new heights by developing a robust digital omnichannel strategy that drives engagement and conversions. This course provides practical insights into content management and crafting an effective content marketing strategy to connect with your audience across multiple platforms. You’ll learn how to leverage inbound marketing and implement integrated marketing communications to ensure a cohesive brand experience that maximizes customer engagement. Gain a strong foundation in search engine marketing and search engine optimisation strategies to increase visibility and enhance customer engagement, while mastering content creation and social media management to boost your online presence. These skills will empower you to enhance your brand, generate leads, and create lasting customer relationships that drive long-term business success in a competitive digital landscape.

Transform your business and thrive in the digital economy by mastering key digital commerce and marketing strategies. This course will equip you with skills in content management and developing an effective content marketing strategy that drives engagement and growth. You’ll learn how to implement inbound marketing and create integrated marketing communications that align your brand across channels for maximum reach and impact. Additionally, you'll develop an understanding in search engine optimisation strategies to boost visibility, alongside content creation and social media management to enhance your online presence. With a focus on website design and website performance management, you'll ensure your digital platforms are optimized for user experience and business success. These skills will empower you to elevate your brand, improve sales, and advance your career in the evolving digital landscape.

This programme will enable participants to become a more effective digital storyteller. Participants will learn storytelling techniques that will help them to create interest to heighten the engagement and connectivity with their customers on e-commerce platforms.

Content is one of the most important elements of any online asset. In particular, whether you are a full-fledge business or a sole proprietor running a small business, your website content is more critical than just having a set of images and words. The website is almost central to most businesses in today’s massive world of digital commerce and e-information. This course will provide you with an overview of web content management systems that allow you to understand what may suit your business and your goals best.

There are three objectives when writing advertising or promotional content – attracting the right audience, capturing their attention, and getting them to take action. With millions of marketing messages delivered daily, readers’ selective minds only have 8.25 seconds* of attention span for your content to do its magic in grabbing their attention, retaining their interest and keeping them informed of your desired message.

In today’s digital world, mobile photography is a powerful tool for creating high-quality content without the need for expensive gear. This course teaches you how to master mobile photography, capturing stunning images across various styles like architecture, food, portraits, and scenery, using only your smartphone and editing apps. You’ll learn how to craft a visual brand story, create engaging social media content, and integrate your photos into effective digital marketing strategies. The course also includes a one-day outdoor photography session, where you’ll put your skills to the test in real-world settings. By the end, you'll be equipped to use mobile photography to boost your brand’s online presence, engage your audience, and enhance your digital marketing efforts with ease and creativity.

While most small and medium-sized enterprises (SMEs) are keenly aware of the need to go online, many lack the expertise to do so. Even after attending training, some SME retailers are unable to put their learning into practical actions or create sustainable work plans to achieve their business objectives.

This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.

On 22 October 2019, SIRS and the Singapore Media Academy (SMA) signed a Memorandum of Understanding, and announced the upcoming launch of the joint Professional Certificate in Digital Retail Entertainment.