Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Content is one of the most important elements of any online asset. In particular, whether you are a full-fledge business or a sole proprietor running a small business, your website content is more critical than just having a set of images and words.
The website is almost central to most businesses in today’s massive world of digital commerce and e-information. This course will provide you with an overview of web content management systems that allow you to understand what may suit your business and your goals best.
Content is not limited to just images or words. Everything that is “consumable” by your website visitors – that is, the elements that they can see, hear, or interact are content. These include the colours, fonts, design and product images & elements, writing style and more. You will discover how to identify optimal content and approaches to content development that appeal to different target audience segments, as well as ensure an optimally operating web structure that enhances the overall visitor experience and interaction with your website, in turn elevating the responses you are targeting at.
No intakes available
Please check back later.
Classroom: 3 Days (9am to 6pm)
- An introduction to web content and why content is important.
- The factors that contribute to a well-functioning website and good web content
-Introduction to web content management
- Popular web content management systems (CMS) and the pros and cons of each CMS
- Introduction to Content Strategy: The 5 W’s of web content strategy/ development
- The different components of a website - functions and development
- Website maintenance
- Copyright, intellectual property legislation and privacy requirements relating to web content
- Improvement of web design to enhance user experience
By the end of this course, participants will know how to:
• Develop the right theme, messaging, tone and personality in both visual and written web content.
• Apply guidelines and requirements to the design, texts, images, tone of both visual and written content to websites and web content
• Manage web maintenance
This course offers the knowledge and skills to manage the development, publishing and maintenance of websites and web content that is aligned to the brand to engage the audience.
Category | Price |
Full Fee | $915.60 |
Singapore Citizen (70% funding) | $274.68 |
Singapore Citizen 40 years and above1 (90% funding) | $106.68 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $106.68 |
Singapore PR (70% funding) | $274.68 |
Singapore PR sponsored by SMEs2 (90% funding) | $106.68 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.