Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
There are three objectives when writing advertising or promotional content – attracting the right audience, capturing their attention, and getting them to take action. With millions of marketing messages delivered daily, readers’ selective minds only have 8.25 seconds* of attention span for your content to do its magic in grabbing their attention, retaining their interest and keeping them informed of your desired message.
Including Blockbuster Bullets in your copywriting can help you break up long blocks of text into easily scannable content and effectively captivate readers, turning them into engaged audiences who will respond to your call to action and maximise your conversion. Join this workshop and learn to write persuasive copy bullets that attract, inspire and compel action!
*Data source: https://www.wyzowl.com/human-attention-span/
No intakes available
Please check back later.
- Appreciate writing bullets
- Understand what Blockbuster Bullets are and why you should include them in your copywriting
- Discover the 8 Powerful Blockbuster Frameworks, perfect for any copy
- Generate unlimited Blockbuster Bullets quickly without fear of writer’s block
- Recognise the types of services that work best with Blockbuster Bullets
Marketing Professionals, Business Owners, Entrepreneurs, and individuals who are interested in copywriting.
GCE ‘O’ level Credit (at least C6) in English or Workplace Literacy (WPLN) score: Level 6 for Reading and Listening
1 day (9am - 6pm)
Category | Price |
Full Fee | $545.00 |
Singapore Citizen (70% funding) | $163.50 |
Singapore Citizen 40 years and above1 (90% funding) | $63.50 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $63.50 |
Singapore PR (70% funding) | $163.50 |
Singapore PR sponsored by SMEs2 (90% funding) | $63.50 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
For more information about funding and support, click here.