Digital Commerce & Marketing: Digital Transformation of Your Business to Maximise Success

Digital marketing to drive business growth and roi

Transform your business and thrive in the digital economy by mastering key digital commerce and marketing strategies. This course will equip you with skills in content management and developing an effective content marketing strategy that drives engagement and growth. You’ll learn how to implement inbound marketing and create integrated marketing communications that align your brand across channels for maximum reach and impact.

Additionally, you'll develop an understanding in search engine optimisation strategies to boost visibility, alongside content creation and social media management to enhance your online presence. With a focus on website design and website performance management, you'll ensure your digital platforms are optimized for user experience and business success. These skills will empower you to elevate your brand, improve sales, and advance your career in the evolving digital landscape.

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Classroom: 1 day (9am - 6pm)
Practical Mentorship: 3 days
Asynchronous Project: 64 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.

 

  1. Business Brand Identity: determining and building a Unique Business Value Proposition
  2. Foundation of Digital Marketing: applying the key pillars to Campaign planning
  3. Content Development: engaging Target Audiences with relevant value
  4. Generative AI: developing relevant content with high value prompts
  5. eCommerce Development Plan: driving traffic and optimising the customer experience
  6. Online Business Commerce Development: Website and e-Marketplace Presence

Course participants will acquire the following Knowledge, Skills and Competencies:

  1. Develop a unique business Brand Identity through clarity of business purpose and core value proposition.
  2. Develop a foundational Digital Marketing plan by consolidating key digital marketing elements.
  3. Develop Content that is relevant to targeted audience through understanding different types of content.
  4. Generate Content that engages target audience profiles optimally and that can be re-purposed across omnichannel platforms through use effective prompt engineering with AI tools (chatgpt).
  5. Optimise organic website traffic generation and conversion through SEO and CX techniques.
  6. Set up online business commerce assets through WordPress website development and e-marketplace onboarding.

Category

Price

Full Fee 

$5,286.50

Singapore Citizen (70% funding)

$1,585.95

Singapore Citizen 40 years and above1 (90% funding)

$615.95

Singapore Citizen sponsored by SMEs2 (90% funding)

$615.95

Singapore PR (70% funding)

$1,585.95

Singapore PR sponsored by SMEs2 (90% funding)

$615.95

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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