Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution. This class covers successful case studies in Singapore and is extremely hands-on.
This is an introductory program that is suitable for acquiring an overview of existing industry practices in digital marketing and SEO, looking to understand the change in consumer behaviour to adapt their business marketing plans, and seeking clear direction to drive breakthrough marketing campaigns.
No intakes available
Please check back later.
- Introduction to today’s digital space
- Understand social media, search engine, email marketing and e-Commerce platforms
- Fundamental digital strategy
- Select the right digital channel, craft a simple digital framework, understand how digital ROI is derived, plan a budget and project returns
- Introduction to SEO
- Determine this channel for growth, understand all necessary aspects of optimisation/ backlinking strategy and know 101 of hiring/ working with SEO vendors
- Evaluating digital campaigns & key metrics
- Create a simple framework to evaluate campaign success or failure and understand key metrics from Google Analytics and Google Webmaster tools
Participants are required to have a Gmail account, bring a laptop and have Google Chrome (Safari on Mac) browser installed for constant practice.
9am - 6pm (8 hours)
Jayden Ooi
Entrepreneur, Digital Strategist
Jayden Ooi is highly qualified in practice with many successful digital transformations for SMEs to pivot their brick-and-mortar businesses into the digital space. With his expertise, a local retailer successfully redesigned its business model, ranked number one on Google, and achieved more than three million dollars in e-commerce sales. In another instance, he helped a local F&B SME to rise to the top ranking and triple its annual revenue. Jayden is an experienced professional in SEO, digital marketing, and e-commerce development. Over the years, he has built a staunch customer portfolio and a successful team in Singapore and Malaysia. His agency, NightOwl SEO, has helped many of his clients to be in the top 5 rankings on Google.
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.