Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.
Registration period
26/12/2024 - 04/03/2025
Course date
07/03/2025 - 07/03/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
IDM
Time: 0900 to 1800
Registration period
07/02/2025 - 03/04/2025
Course date
08/04/2025 - 08/04/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
IDM
Time: 0900 to 1800
Registration period
07/02/2025 - 05/05/2025
Course date
08/05/2025 - 08/05/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
IDM
Time: 0900 to 1800
Registration period
07/02/2025 - 03/06/2025
Course date
06/06/2025 - 06/06/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
IDM
Time: 0900 to 1800
Classroom: 1 day (9am to 6pm)
What is Digital Marketing?
Traditional vs Digital
Why Digital Marketing
Channels of Digital Marketing
Classic Methods
Popular Methods
Current Trends
- Understand what is digital marketing
- Understand the benefits and importance of digital marketing
- Know the types of digital marketing methods
- Learn how to get started on digital marketing
- Understand the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Category | Price |
Full Fee | $228.90 |
Singapore Citizen (70% funding) | $68.67 |
Singapore Citizen 40 years and above1 (90% funding) | $26.67 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $26.67 |
Singapore PR (70% funding) | $68.67 |
Singapore PR sponsored by SMEs2 (90% funding) | $26.67 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.