Search Engine Optimization (SEO) Game Plan

Search engine optimization (seo) game plan

 

Today's digitally-savvy consumers go onto search engines to effortlessly source for information, products or services that they need. With so many businesses having an online presence, how can you stand out and draw attention from these potential customers? Search Engine Optimisation (SEO) can help to optimise your website content for the best possible search engine ranking to improve your website traffic, visibility, and engagement. Formulate overarching SEO strategies for your organisation's digital assets and content to expand your customer base and increase sales.

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  • Perform internet marketing strategy quick audits using advanced Google Search Operators and Screaming Frog
  • Craft customer journey using SEO and content marketing
  • Proven methods and templates to build links and online reputation
  • Deploy ready-to-go SEO dashboards and reports
  • Cutting edge SEO techniques and start ranking websites
  • Evaluate SEO and internet marketing strategies to develop a blueprint for SEO success
  • Optimise on-page content with the right keywords & page structure for better rankings
  • Develop good URL structure to positively influence crawl-behaviour
  • Utilise XML sitemaps to speed-up content crawling, indexing and ranking
  • Mark up content with structured data for the Search Engines to serve relevant results
  • Decide the right domain strategy, URL structure, content & keywords for working across multiple websites and countries
  • Adept in building and managing links from relevant web pages
  • Master how to monitor relevant dashboards and reports to evaluate SEO performances
  • Day Class: Total of 4 days (24 hours) from 9am to 5pm
  • Night Class: Total of 8 nights (24 hours) from 7pm to 10pm
  • GCE ‘O’ level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy, and
  • With at least 3 years supervisory/managerial working experience in retail or Professional/Managerial/Management Executive (PME) position in non-retail sector

Category

Price

Full Fee 

$915.60

Singapore Citizen (70% funding)

$274.68

Singapore Citizen 40 years and above1 (90% funding)

$106.68

Singapore Citizen sponsored by SMEs2 (90% funding)

$106.68

Singapore PR (70% funding)

$274.68

Singapore PR sponsored by SMEs2 (90% funding)

$106.68

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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