GA4 with Google Tag Manager (GTM)

GA4 with google tag manager (gtm)

Analytics is an extremely powerful tool in today’s data-driven space to help businesses achieve growth and success by making informed decisions and strategies. Google has introduced* Google Analytics 4 (GA4) to replace its Universal Analytics, the familiar platform to millions of businesses using it to capture and analyse data. The upgrade to GA4 came with big promises of providing predictive insights, deeper integration with Google Ads, and cross device measurement capabilities.

Whether you are a performance growth marketer who wishes to leverage GA4 to drive optimal website and campaign performance, or someone who does not even know what Universal Analytics is now, you will walk away from this masterclass with insights, knowledge, and applicable skills in GA4, the latest and one of the most important digital and analytics tools. And if you aspire to be a GA4 specialist, be it as a career switcher or to up your game in your digital marketing role, this masterclass will also prepare you to take the Google Analytics Certification assessment.

*Source:https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

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  • Set up and structure a web property using GA4’s reporting tools and features
  • Identify the correct and relevant data and reports needed by understanding the purpose of the different tools and features of GA4
  • Generate relevant insights from data and reports from understanding the derivative value of the data captured in GA4
  • Optimise website performance through applying insights on user activities and journey to finetune website set-up
  • Optimise campaign performance through understanding the user behaviour and journey that reflects related gaps and opportunities
  • Get ready to take the Google Analytics Certification assessment by understanding how GA4 works, knowing the purpose and function of its tools and features, and having the skills to generate data and reports

Individuals (home-based business, digital/social commerce solopreneurs), New Business Owners, Entrepreneurs, Junior/Mid-Level Marketers, Growth Performance Marketers, and Career Switchers.

2 days (9am - 6pm daily)
Includes 2 hours of Asynchronous E-Learning

Ivan Wong
Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment. Well-versed in both the technical and business aspects of digital marketing, he is one of the few Google-appointed regional trainers who trains the official Google AdWords, Analytics, and Mobile Advertising courses. In addition, he is a sought-after trainer, providing training and consultancy for leading marketing agencies including Google Mobile Labs, IE Singapore, The Knowledge Engineers, General Assembly, Econsultancy and ClickAcademy Asia. He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that, he was the Director of eCommerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants.

Category

Price

Full Fee 

$1,308.00

Singapore Citizen (70% funding)

$392.40

Singapore Citizen 40 years and above1 (90% funding)

$152.40

Singapore Citizen sponsored by SMEs2 (90% funding)

$152.40

Singapore PR (70% funding)

$392.40

Singapore PR sponsored by SMEs2 (90% funding)

$152.40

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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