Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Undoubtedly, Google is the leading search engine in Singapore with an overwhelming 95.69%* share of the market. Being the go-to search engine for the vast majority, it is imperative that all businesses be present and visible when Singaporeans ‘Google It’. Make your business stand out in the fiercely competitive digital space by leveraging the power of Google Ads to drive optimal leads and sales to your business.
Learn how you can develop, run, and manage Google Ad campaigns based on the PPC (pay-per-click) structure to optimise the volume of traffic and quality of leads for better sales conversions. You will benefit tremendously from not just being able to drive sales but also reduce the cost of revenue generation by optimising your marketing ROI. If you are aspiring to become a Google Ad Specialist, be it as a career switcher or to up your game in your current role, this masterclass can also prepare you for two of the most sought-after Google certifications - Google Ads Search Certification and Google Ads Display Certification.
*Source:https://www.statista.com/statistics/954423/singapore-market-share-of-search-engines/
No intakes available
Please check back later.
- Set up a Google Ads account that supports efficient and effective development and management of Google Ad Campaigns by understanding the various key features and functions of the platform
- Create effective search and display ad campaigns through incorporating the various key ad features that optimise Google ranking
- Develop and run Google remarketing campaigns that improve leads and sales conversions
- Acquire better quality leads and in turn sales conversions by applying targeting techniques
Individuals (home-based business, digital/social commerce solopreneurs), New Business Owners, Entrepreneurs, Junior/Mid-Level Marketers, Growth Performance Marketers, and Career Switchers.
2 days (9am - 6pm daily)
Includes 2 hours of Asynchronous E-Learning
Gavin Choo
Gavin is an experienced Digital Marketing practitioner, with over 12 years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 4 years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.
Category | Price |
Full Fee | $1,308.00 |
Singapore Citizen (70% funding) | $392.40 |
Singapore Citizen 40 years and above1 (90% funding) | $152.40 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $152.40 |
Singapore PR (70% funding) | $392.40 |
Singapore PR sponsored by SMEs2 (90% funding) | $152.40 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.