Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Google is a powerful tool in today’s digital age that can have a significant impact on job performance and business success. To stay ahead of the competition, it is crucial to have a deep understanding of Google’s platforms and tools.
This series comprises three courses that offer extensive hands-on learning to support you in making data-driven marketing decisions and boosting your business’s ROI. You will learn how to harness the power of Google to optimise both your organic and paid marketing efforts, generating quality traffic, leads, and improving sales conversions. Led by industry experts, these courses are essential for all marketers and businesses, especially SMEs and entrepreneurs who are looking to gain a competitive edge. The added opportunity to earn Google certifications in GA4 and Google Ads makes this a perfect investment to drive your digital marketing career or business to greater heights!
Included in this series are:
GA4 with Google Tag Manager (GTM)
Analytics is an extremely powerful tool for achieving business growth and success by making informed decisions and strategies. By leveraging GA4, you can drive optimal website and campaign performance. Learn the insights, knowledge, and applicable skills in GA4, which is the latest and one of the most important digital and analytics tools.
Google Data Studio for Impactful Reporting with Data Visualisation
Data is a critical resource for valuable insights into business performance, regardless of the business size. By unravelling the power of data visualisation through Google Data Studio, you can make sense of complex data and tap into potential growth opportunities to make smarter and swifter decisions when optimising your business and marketing performance.
Master Google Ads to Turbo Charge Your Leads and Sales
Being the go-to search engine for the vast majority, it is imperative that all businesses be present and visible when Singaporeans ‘Google It’. Make your business stand out by learning to develop, run, and manage Google Ad campaigns to optimise the volume of traffic and quality of leads for better sales conversion. You will benefit from not just being able to drive sales but also reduce the cost of revenue generation by optimising your marketing ROI.
No intakes available
Please check back later.
- Build data dashboards and reports in Google Sheets, and create Data Studio dashboards and reports
- Use data visualisation to derive insights for decision-making
- Set up and structure a web property’s analytics using GA4’s reporting tools and features, and generate insights to optimise website and campaign performance
- Prepare for the Google Analytics Certification assessment by understanding GA4 and its tools and features
- Set up and manage campaigns on Google Ads, and apply targeting techniques to improve conversions
- Optimise ad campaign ROI through insights from campaign and competitive analysis
- Prepare for 2 Google Certification exams - Google Ads Search and Google Ads Display
Business Owners, Entrepreneurs, Marketers, and individuals who wants to discover how better to maximise their returns on paid advertising.
Total 5 days (9am - 6pm daily)
Includes 5 hours of Asynchronous E-Learning
Category | Price |
Full Fee | $3,433.50 |
Singapore Citizen (70% funding) | $1,030.05 |
Singapore Citizen 40 years and above1 (90% funding) | $400.05 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $400.05 |
Singapore PR (70% funding) | $1,030.05 |
Singapore PR sponsored by SMEs2 (90% funding) | $400.05 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.