Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
In the rapidly changing retail landscape brought by digitalisation, being able to manage e-commerce operation efficiently is one of the critical factors of a successful retail business. Retailers need to satisfy the increased expectations of customers and at the same time, grasp and manoeuvre in the complexity of omni-channel delivery. This requires continuously re-evaluating and re-inventing the way the business operates.
To make optimal business and operational plan, business owners and e-commerce teams will require a 360 view of the e-commerce landscape and learn holistic operational functions critical to a successful online business.
No intakes available
Please check back later.
The operational aspects of an e-commerce store or business
- The performance indicators of an online business
- The components of a holistic online store
- The roles and responsibilities in an e-commerce business
- The start-up process of an online store
- Understand the various marketplace platforms
- Setting up an attractive store
- Key aspects of growing an e-commerce store
- The promotional tools of the different e-marketplace platforms
- Sourcing of products
The customer service aspect of an online business
- Understanding online customer buying process
- Techniques to handle online communication with customers
- Knowing seller’s responsibilities
This masterclass is suitable for entrepreneurs, marketing, operations, and customer service.
3 days (9am - 6pm)
Category | Price |
Full Fee | $1,744.00 |
Singapore Citizen (70% funding) | $523.20 |
Singapore Citizen 40 years and above1 (90% funding) | $203.20 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $203.20 |
Singapore PR (70% funding) | $523.20 |
Singapore PR sponsored by SMEs2 (90% funding) | $203.20 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.