Digital Commerce Visual

Digital commerce visual

Human are visual beings. Visual content enables customers to absorb and remember your brand better. It is more effective than any other form of communication. Marketers who use visual marketing tend to reap higher returns in terms of fans, followers, readers, leads, clients and, of course, revenue. Through this Masterclass, participants will develop a good understanding of visual marketing for Omni-commerce; applicable to both entrepreneurial and marketing operation with practical hands-on applications and case studies.

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  • Understand how to create one click visual marketing to drive Omni-commerce
  • Understand the role of visual merchandising for an online store and category
  • Design store visuals (such as brand, logo, layout, font, and colours) with different common photography tools, photo-taking skills, and storing images
  • Drive effective visual marketing through well define customer personas, setting your visual direction and navigation pathway
  • Systematic plan and implement process for effective visual marketing

This masterclass is suitable for entrepreneurs, marketing, visual merchandising, and operations.

Participants are required to bring a laptop for in-class photoshop practical. Photoshop software will be provided for training purposes.

2 days (9am - 6pm)

Category

Price

Full Fee 

$1,308.00

Singapore Citizen (70% funding)

$392.40

Singapore Citizen 40 years and above1 (90% funding)

$152.40

Singapore Citizen sponsored by SMEs2 (90% funding)

$152.40

Singapore PR (70% funding)

$392.40

Singapore PR sponsored by SMEs2 (90% funding)

$152.40

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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