Omni Commerce Retail

Omni-commerce retail

Digital transformation has empowered consumers more than ever before through access to information and to one another anytime and anywhere. Retailers who can infuse consumer perspective into their approach to Omni-commerce strategy can gain competitive advantage. Be it brick-and-mortar store, website, mobile app or e-marketplace, retailers need to understand how Omni-commerce space works and drive a customer-centric approach towards managing their e-commerce business elements across all the platforms.

Applying real-time analytic tools, building a highly integrated supply chain, creating effective Omni-commerce marketing campaigns are some of the considerations in developing an effective Omni-commerce strategy.

No intakes available

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  • Developing an effective Omni-commerce strategy
    Identify the 5 key future trends, 7 key technology enablements and cross border trade
  • Applying key success tools in the new Omni-commerce business
    Use real time analytic of management consoles, streamline platforms mechanism and KPI to lead your Omni-commerce team intelligently
  • Re-designing your organization structure
    Adopt the blue and red ocean middle game strategy to build a highly competent team in the new digital environment
  • Building an integrated supply chain for new retail & value chain
    Create a seamless customer experience from in-store sales personnel to backend logistics with an integrated supply chain strategy
  • Big data driven market sizing, product & pricing driven traffic and conversion
    Understand how to leverage an AI system to execute creative marketing, product development and pricing strategy effectively
  • Creating effective Omni-commerce marketing campaigns and understand new millennial mobile marketing
    Attract new millennials who are savvy to buy online and offline via rhythm promotional activities
  • Developing social media strategy and KPI
    Create winning social commerce strategy to drive traffic and sales

This masterclass is suitable for C-level Executives, General Managers, Heads of Technology/IT, Marketing & Business Development, Heads of Delivery, Technologists, and Innovation Managers.

3 days (9am - 6pm)

Category

Price

Full Fee 

$1,744.00

Singapore Citizen (70% funding)

$523.20

Singapore Citizen 40 years and above1 (90% funding)

$203.20

Singapore Citizen sponsored by SMEs2 (90% funding)

$203.20

Singapore PR (70% funding)

$523.20

Singapore PR sponsored by SMEs2 (90% funding)

$203.20

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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