Level Up Customer Engagement Through Live Streaming

Level up customer engagement through live streaming

From novelty to necessity, live streaming has become the game-changer in social media marketing. This trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly to partake in this rising trend.

Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge audience base around the world, and to enhance brand awareness.

Join us in this hands-on workshop and learn to plan, organise and manage live stream on social media platforms. Pick up live hosting skills from a professional host and discover ways to enhance your live stream using various tools, equipment and software to help you level up your engagement with your customers!

No intakes available

Please check back later.

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  • Plan and create content, script and programme flow for your live streaming
  • Prepare and set-up for live streaming
  • Leverage on social media and drive traffic to your live streaming
  • Manage live streaming as a host
  • Monitor effectiveness of your live streaming

This workshop is suitable for entrepreneurs and aspiring entrepreneurs, managers/leaders communication functions in an organisation, marketing/corporate communication professionals/executives, social media specialists who are looking for new channels to engage customers.

*Participants with basic knowledge in digital marketing will benefit from this workshop. If not, you are strongly encouraged to attend our Introduction to Digital Marketing course.

  • Bring along a mobile device (phone/tablet) with camera*
  • Ensure the mobile device has at least 10 GB of free space
  • Have a Facebook account
  • To ensure a better learning experience, laptop with camera is preferred but not required

2 days (9am - 6pm)

Category

Price

Full Fee 

$817.50

Singapore Citizen (70% funding)

$245.25

Singapore Citizen 40 years and above1 (90% funding)

$95.25

Singapore Citizen sponsored by SMEs2 (90% funding)

$95.25

Singapore PR (70% funding)

$245.25

Singapore PR sponsored by SMEs2 (90% funding)

$95.25

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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