Stay ahead in the digital age by leveraging AI to transform your content creation and marketing strategies. This course equips you with essential skills in content management, enabling you to create, curate, and manage web assets that engage prospects and customers. Develop an effective content marketing strategy that resonates with your audience and drives business growth.
Learn to perform digital marketing activities to enhance your online presence. Apply marketing techniques to create quality, customer-centric content for blogs, podcasts, videos, eBooks, newsletters, whitepapers, and social media. Explore integrated marketing communication to refine your content creation and social media management skills, building and sustaining a strong online presence.
By mastering these tools, you’ll be empowered to create innovative, AI-driven content that drives business growth, supercharges your sales and marketing performance, ensuring your career thrives in today’s competitive market.
Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
No intakes available
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Practical Mentorship: 3 days
Asynchronous Project: 64 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Introduction to AI-powered Image Search and Generative AI Image Creation
- Content Creation & Branding with AI
- Transforming Text into Visuals & Video Content
- Designing Promotional Material with Design Maker
- Text to Speech Conversion & Audio Branding
- Image to Text, Lead Generation
Course participants will acquire the following Knowledge, Skills and Competencies:
- Apply Generative AI techniques for content and design creation.
- Create AI-powered content for text, images and design using AI technology, tools and techniques.
- Develop a brand that generates competitive value and returns using AI-powered enhancement tools and streamlining techniques through enhancing digital marketing activities.
- Optimise returns on digital advertising with AI tools and techniques, leveraging inbound marketing to create quality, customer-centric content across various platforms.
- Generate quality sales and marketing leads from AI-enhanced channels and customer engagement strategies.
Category | Price |
Full Fee | $4905.00 |
Singapore Citizen (70% funding) | $1,471.50 |
Singapore Citizen 40 years and above1 (90% funding) | $571.50 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $571.50 |
Singapore PR (70% funding) | $1,471.50 |
Singapore PR sponsored by SMEs2 (90% funding) | $571.50 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.