Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
The rapid advancement of technologies and the spread of e-commerce have hastened the pace of consumption. In today’s time-poor society and digital overload, consumers spend less than 15 seconds on a website before moving on to another. Creating a personalised shopping experience that addresses diversified consumers’ needs and wants helps businesses stand out amongst competitors in this dynamic market. By clearly communicating value propositions and understanding the different stages of the customer buying journey, you can engage with customers at the right place, at the right time, with the right message.
Some businesses fail because their customers are unsure of what they are selling – are you making the same mistake? According to Bain’s Elements of Value*, customers today have 30 values they highly regard - How many of them do you use in your marketing communication?
Through a combination of facilitated classroom learning and one-to-one mentorship, this workshop will guide you in crafting your business’s value propositions and aligning them to your business model, communicating clearly to your target audience on your products and services.
*Source: https://www.bain.com/insights/the-elements-of-value-hbr/
No intakes available
Please check back later.
- Perform a Business Model Review
- Understand your business’s current strengths, weakness, and value propositions
- Develop “Get, Keep and Grow” customer strategies
- Conduct a Customer Journey Analysis
- Identify your target audience and the interventions to engage them at different points of the customer journey
- Use social media as a tool to reach out and engage the targeted audience
Business Owners, Entrepreneurs, General Managers, Head of Departments
24 hours (16 hours classroom, 8 hours on-the-job coaching)
Category | Price |
Full Fee | $4,196.50 |
Singapore Citizen (70% funding) | $1,258.95 |
Singapore Citizen 40 years and above1 (90% funding) | $488.95 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $488.95 |
Singapore PR (70% funding) | $1,258.95 |
Singapore PR sponsored by SMEs2 (90% funding) | $488.95 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.