Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Although more customers are doing their shopping online, the human element remains an integral part of delivering amazing customer experience. This is especially true for physical stores where frontline retail associates are the major touchpoint between your brand and the customers. Therefore, it is important for them to provide a differentiated in-store experience by cultivating greater empathy to deepen connection and acquiring the know-how to project favourable brand perception during customer interactions. Keep your business going strong by attracting and retaining loyal customers to your stores through unforgettable experience curated for them.
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- Deliver an amazing customer experience
- Build brand image and brand loyalty
- Peer-to-peer and class-wide discussions
- Enhanced learning through role play
- Develop a service mindset
- Provide an unforgettable in-store service/customer experience
- Recognise how a great in-store service has a positive impact on the brand
- Beyond the basics: Ways to deliver exemplary service
- Understand customer needs and expectations
- Serve different customer needs and expectations
- Serve different types of customers
- Develop empathy and connection
Total of 2 days, 15 hours:
- Day 1: 9am to 5pm
- Day 2: 9am to 6pm
- GCE ‘N’ level Credit (at least C5) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 4 for Reading, Listening and Numeracy, and
- With at least 1 years working experience in retail or 2 years in non-retail sector
Category | Price |
Full Fee | $479.60 |
Singapore Citizen (70% funding) | $143.88 |
Singapore Citizen 40 years and above1 (90% funding) | $55.88 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $55.88 |
Singapore PR (70% funding) | $143.88 |
Singapore PR sponsored by SMEs2 (90% funding) | $55.88 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
For more information about funding and support, click here.