Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
| In today’s competitive retail landscape, where customer expectations are higher than ever, visual storytelling has become a vital tool for attracting and retaining shoppers. Consumers are drawn to engaging, immersive store experiences that resonate with their lifestyle and values. The Power of Storyboard in Visual Merchandising, empowers retail professionals to design visually compelling storyboards that captivate customers, align with brand identity, and bring themes to life. Through practical exercises, participants will discover how to integrate phygital (physical and digital) elements into displays, optimise productivity, and reduce costs. Gain essential skills for creating seamless customer experiences that drive revenue—elevating your retail space and advancing your career! |
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Classroom: 2 days (9am - 6pm)
Asynchronous Project: 2 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
1. Introduction to Visual Storytelling in Retail
2. Key Focus on Hero Product of Target Market
3. Trend forecasting and visual merchandising relevance.
4. Applying sensory elements (sight, sound, touch, etc.) to enhanced retail experiences.
5. Extending in-store storytelling to digital platforms to create a seamless, engaging experience.
6.Develop and present your visual merchandising storyboard
At the end of the course, learners will be able to:
1. construct visual merchandising storyboards that effectively convey brand themes, trends, and thematic stories to enhance customer engagement.
2. analyse and compile information from multiple channels to manage communication across customer touchpoints, creating a consistent and enjoyable shopping experience.
3. incorporate both physical and digital (phygital) elements into merchandising displays, bringing stories to life and increasing interaction with customers.
Category | Price |
Full Fee | $479.60 |
Singapore Citizen (70% funding) | $143.88 |
Singapore Citizen 40 years and above1 (90% funding) | $55.88 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $55.88 |
Singapore PR (70% funding) | $143.88 |
Singapore PR sponsored by SMEs2 (90% funding) | $55.88 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.