Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
In Singapore's rapidly evolving retail landscape, retail frontliners face a myriad of challenges exacerbated by advancing technology. As customers gain access to vast amounts of information, their expectations for seamless service continue to evolve, spanning across various channels of interaction. To thrive in this demanding environment, retail frontliners must equip themselves with the knowledge and skills to not only enhance their sales performance and customer service delivery but also effectively manage customer challenges.
This course is designed to address these pressing challenges to retail businesses by empowering your retail frontliners with strategies to meet customer needs and expectations effectively. By understanding the factors influencing customer expectations and learning how to set and manage customer expectations, your retail staff will be able to deliver the exceptional service that exceeds customer demands, in turn benefiting your business profitability and sustainability.
Through undergoing effective training, retail frontliners will learn the key techniques to fulfil customer needs and wants, whether in-store or online, while also developing the ability to handle difficult customer situations with confidence and professionalism. Through mastering these skills, your retail staff will be able to differentiate themselves and your business from the aggressive retail competition effectively, helping your business to foster strong customer loyalty, and contributing to the overall success of your retail business.
No intakes available
Please check back later.
At the end of this course, learners will be able to:
Understand the customer journey and how it is influenced by technological advancements
Adapt customer service approaches to meet evolving online customer expectations
Recognize how different customer profiles and preferences have different needs to effectively address diverse customer needs and wants
Identify and understand common service challenges faced in the retail environment, including dealing with difficult customers and meeting internal and external customer expectations
Develop strategies to overcome service challenges and enhance the customer experience, that enhances customer satisfaction and loyalty
Retail Associates / Executives
Category | Price |
Full Fee | $479.60 |
Singapore Citizen (70% funding) | $143.88 |
Singapore Citizen 40 years and above1 (90% funding) | $55.88 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $55.88 |
Singapore PR (70% funding) | $143.88 |
Singapore PR sponsored by SMEs2 (90% funding) | $55.88 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.