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Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
In a competitive retail landscape where physical stores face stiff competition from online stores, it is important to capitalise the physical store to heighten engagement and interaction with customers through multi-sensory retail experience and visual storytelling.
Gone are the days where visual merchandising is simply placing of products on the shelves; key element of providing customers a memorable experien,tial customer journey in the physical store and creating an instagrammable-worthy store, using "Apartment" to present merchandise are new concepts in visual merchandising.
This Art and Science of Visual Merchandising programme will impart the basics of store set up, tips and techniques to display products aesthetically to attract customers to explore the store and share their experience through word of mouth or social media.
No intakes available
Please check back later.
At the end of the course learners will have the ability and knowledge to perform the following:
- Maintain displays to enhance appeal of merchandises
- Understand the future of Visual Merchandising and what lies ahead
- Understand the importance of retail storytelling in store design, layout and merchandising, prepare and arrange products and the display area according to guidelines/workplace safety requirements
- Uphold stocks and merchandise presentations according to organizational visual display guidelines
- Set-up a trendy and instagrammable display layout that provides a differentiating customer experience
Sales Associates
Category | Price |
Full Fee | $479.60 |
Singapore Citizen (70% funding) | $143.88 |
Singapore Citizen 40 years and above1 (90% funding) | $55.88 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $55.88 |
Singapore PR (70% funding) | $143.88 |
Singapore PR sponsored by SMEs2 (90% funding) | $55.88 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.