Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Category management is a critical function to determine the success of an overall business strategy, and this is especially true in the rapidly transforming retail space. As more consumers move between offline and online platforms, category management helps facilitate consumer experience by optimising store layouts and increasing the appeal of visual display. With proper clustering and centralising management system in place, retailers can efficiently anticipate consumers’ needs, buy more effectively and save significant sums of money in procurement.
Discover how the 8-step category management process helps you to develop win-win partnerships and build a sustainable business planning framework. Acquire practical techniques to understand consumers’ purchase decision process, learn to leverage data and assess performance, plan assortment, manage store layouts and displays, identify growth opportunities, develop effective strategies and tactics to maximise category sales and profitability.
No intakes available
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- Build effective joint business plans with retailers/suppliers to achieve win-win results
- Use 8-step category management process to manage your business strategically
- Gain better knowledge of consumers through category segmentation
- Understand how to use available data to identify growth opportunities and drive continuous improvement
- Adopt effective space management techniques to drive traffic, sales and profitability
- Learn to set strategies and tactics to optimise assortment, price, promotion and space for offline and online channels
This masterclass is suitable for Category Managers, Merchandising Managers, Buyers, Private Label Managers, Space Management Planners, Brand Managers, Trade Marketing Managers, Key Account Managers, and Sales Managers.
2 days (9am - 6pm daily)
Chen Ing Hui
Director
IngSights Consulting Services
Ing Hui is the founder and director of IngSights Consulting Services Pte Ltd. She has more than 25 years of experience working alongside some of the top global retailers, distributors and brand owners including Dairy Farm, Mars, Unilever, and was most recently the Head of Merchandising at NTUC Health. Ing Hui believes evolution is key to success and this motivation has led her to create new market opportunities for sustainable business growth at various organisations. She is also certified in Advanced Search Engine Marketing and Top SEO Placement by the Search Engine Academy since 2014. Armed with a positive outlook and “can-do” attitude throughout her career, Ing Hui has accumulated extensive knowledge in Category Management, Merchandising, Marketing, Sales and Key Accounts. Her work covered multiple channels including supermarkets, convenience stores, pharmacies, pet shops, and F&B. With robust work experience at both supplier and retailer companies, Ing Hui holds strong industry knowledge of the consumer goods ecosystem.
Category | Price |
Full Fee | $1,308.00 |
Singapore Citizen (70% funding) | $392.40 |
Singapore Citizen 40 years and above1 (90% funding) | $152.40 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $152.40 |
Singapore PR (70% funding) | $392.40 |
Singapore PR sponsored by SMEs2 (90% funding) | $152.40 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
| Category | Price |
|---|---|
| Full Fee | $1,296 |
| Singapore Citizen0 (70% funding) | $385.20 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $145.20 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $145.20 |
| Singapore PR (70% funding) | $388.80 |
| Singapore PR sponsored by SMEs2 (90% funding) | $148.80 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.