Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Advertising in Google enables you to expand our online presence. According to StatCounter Global Stats in Jun 2018 report, Google holds almost 90% of search engine market share. Google Shopping, together with the use of AdWords, enables potential customers to see your product image, title, price, store name, and more. These ads give users a strong sense of the product you are selling before they click the ad, which gives you more qualified leads. Many businesses experience significantly higher clickthrough rates (CTR) with Shopping ads compared to text ads.
Understanding Google AdWords and setting up best practices for Google Shopping Campaigns are important in digital marketing. The course aims to help online retailers to reap the benefits of Google Shopping through managing search, display, video and shopping campaigns.
No intakes available
Please check back later.
- Introduction to Search fundamentals
- Understanding Singapore e-commerce system
- Introduction to Google Merchant Centre
- Learn what Data Feed is and how to optimise it
- Understand Shopping Campaigns and the various options
- Measuring & Optimizing AdWords Campaigns
- Fundamentals & Google Shopping Review: Google AdWords Fundamentals & Shopping Advertising Exam
This masterclass is suitable for Retailers, eCommerce Professionals, Entrepreneurs, Marketing, Operations, Customer Service personnel.
3 days (9am - 6pm daily)
Ivan Wong
Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment. Well-versed in both the technical and business aspects of digital marketing, he is one of the few Google-appointed regional trainers who trains the official Google AdWords, Analytics, and Mobile Advertising courses. In addition, he is a sought-after trainer, providing training and consultancy for leading marketing agencies including Google Mobile Labs, IE Singapore, The Knowledge Engineers, General Assembly, Econsultancy and ClickAcademy Asia. He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that, he was the Director of eCommerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants.
Category | Price |
Full Fee | $1,744.00 |
Singapore Citizen (70% funding) | $523.20 |
Singapore Citizen 40 years and above1 (90% funding) | $203.20 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $203.20 |
Singapore PR (70% funding) | $523.20 |
Singapore PR sponsored by SMEs2 (90% funding) | $203.20 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
| Category | Price |
|---|---|
| Full Fee | $1,296 |
| Singapore Citizen0 (70% funding) | $385.20 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $145.20 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $145.20 |
| Singapore PR (70% funding) | $388.80 |
| Singapore PR sponsored by SMEs2 (90% funding) | $148.80 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.