Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
It is undeniable that good customer experience increases the likelihood of repeat business and retain loyal customers. Customers in today’s digital world are exposed to multiple communication platforms, enabling them to obtain and share information easily. Being more well-informed, customers are having more control and have become more demanding in their expectations. To stay ahead in the competition, it is imperative for businesses to always deliver new experiences to surprise and delight their customers through a continuous effort in ideation and innovation of providing the ideal experience.
Like their customers, retail businesses can also leverage on digital technology to gain access to information easily. Such data provides insights into their customer journey, to help them analyse gaps and identify opportunities to create an excellent customer experience.
No intakes available
Please check back later.
- Understanding factors that impact customer experience
- Knowing the key components of a customer journey map
- Recognising gaps in the customer experience and identify opportunities to enhance, thereby generate competitive advantage
- Gathering market intelligence to research your marketplace
- Sharing successful journey mapping involving irresistible customer experiences
- Creating customer experience journey through building relationships and connecting emotionally
This workshop is ideal for anyone involved in creating or managing customer experiences. Marketers looking to develop a new skillset or deepen their knowledge in understanding of customer experience principles.
9am - 6pm (8 hours)
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
| Category | Price |
|---|---|
| Full Fee | $810 |
| Singapore Citizen0 (70% funding) | $240.75 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $90.75 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $90.75 |
| Singapore PR (70% funding) | $243 |
| Singapore PR sponsored by SMEs2 (90% funding) | $93 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.