Digital and Social Commerce

Social media platforms such as Facebook and Instagram are permanent companions for most Singaporeans these days as we see 76%* of our population being active users. It is a force to be reckoned with and retailers have recognised that and tapping on the potential it brings to their businesses.

Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.

In today’s creator economy, everyone can be, and has the ability to be an influencer in some way or other. Influencer marketing is a powerful tool for businesses, and social media platforms are where the power of influencing can be effected with significant results, when delivered and managed properly. This course provides both individuals and businesses with an understanding of influencing tips and techniques, understanding of the appropriate content (and how to re-purpose content) to use on different social media platforms targeted at the appropriate audience profiles to achieve their engagement goals.

Setting up an online store has become an increasingly popular way of reaching out to more customers as part of digitalisation effort by businesses. Just like traditional retail, you need a sound strategy to create your online presence and stand out among the competition.

With over 2.7 billion1 monthly active users, Facebook has been one of the most prominent social media platforms and has evolved from being just a social network to a marketplace for businesses to sell directly to customers. In Singapore, there are over 4.8 million2 Facebook users, which accounts for 73% of our entire population. With its extensive network locally & globally, ability to target new customers, and access to audience & page insights, Facebook has become an essential marketing platform for all businesses.

TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.

Search engine optimisation (SEO) is one of the most powerful digital marketing strategies to raise the visibility of a website, drive traffic and boost sales opportunities. An SEO-optimised website benefits businesses tremendously in bringing high quality leads organically, a sustainable approach that is cost-free and presents higher creditability and awareness to brands.

As social media continues to weave itself into everyone's daily lives, it has become one of the most important and profitable aspects of digital marketing. Social media platforms provide businesses with the opportunity to reach out to billions of consumers worldwide and allow them to engage with their customers regularly.

With more than 400 millions of Instagram users, it is no wonder that businesses are turning to this platform. Through this programme, participants will learn to leverage Instagram to help boost their online presence and adopt it as part of their marketing strategies.

By combining the benefits of direct marketing with new technology, conversational commerce connects your business and consumers through a two-way, real-time dialogue using messaging platforms. Conversation-driven marketing enables you to promote products and services and communicate with your customers speedily in a highly personalised manner.

The course equips businesses with knowledge and skills to integrate essential solutions, enhancing revenue and productivity. Focused on omnichannel integration, it emphasizes data-driven approaches and automation, leading to substantial cost savings across physical and digital channels, especially on eCommerce platforms. Learners gain insights to make strategic decisions for accelerated returns.