
9th October 2024
When NYP-SIRS and RIA School of Real Estate signed an MOU just 2 months ago on 13 August, the partnership’s lofty goal was to equip #Realestate Professionals with the tools, techniques and skills that will give them a boost in maximising business opportunities and success in sales.
This week, our very first class had close to 50 of these real estate professionals turning up to find out how they can “Engage Customers through Social Media”. In the fiercely competitive and highly intense real estate industry, success is not easily attained with chasing after the same clients and pushing on the speed of closing sales being the challenges many face.
In the world of endless noises and choices we live in today, having an edge is hard to come by. But as overheard from our participants: “I didn’t know can do that…” shows that there are still opportunities that can be discovered and leveraged especially via online platforms.

The SIRS Digital Marketing Mastery Certification Course takes our real estate participants into 5 key social media platforms: Facebook, Instagram, LinkedIn, TikTok and YouTube. These 5 platforms together extend a wide and varied range of audience profiles, each with its unique audience appeal, strength and content proposition, allowing for strategic objective and needs-based targeting.
One of the key elements that differentiates this Course is the personalised approach where participants learn first and foremost to discover and develop their very own unique #PersonalBrand, from which how they can create their very own Content that stands out and resonates relevantly with their targeted audience.

Participants also get down to hands-on learning on how to create their own Social Media ads and campaigns, alongside understanding each Social Media platform’s advertising functions and features, and the tips & techniques to optimise their advertising returns with enhanced sales conversions.
Unique differentiation is a #criticalsuccessfactor, and as one of our trainers like to say: #branding is what people say about you when you are not in the room; #marketing is how you make yourself desirable. You don’t, and shouldn’t, have to choose one or the other.

If you are curious about what the joint certification in Digital Marketing Mastery by NYP-SIRS and RIA School encompasses, here is the information.
Participants attend 4 essential modules comprising
- Engage Customers Through Social Media
- Tapping into the Power of #Instagram for Selling
- Harness the Power of Social & Influencer Marketing on #TikTok
- Level Up Customer Engagement through #LiveStreaming
Participants can also opt for one or two other modules:
- Become a Successful #YouTuber and Boost Your Earnings
- Sell & Earn on TikTok
#SIRS #RIA #ERA #realestate #digitalmarketing #coursecertification #training
