I want to be a Live Streamer

Social media platforms such as Facebook and Instagram are permanent companions for most Singaporeans these days as we see 76%* of our population being active users. It is a force to be reckoned with and retailers have recognised that and tapping on the potential it brings to their businesses.

Your Learning Pathway to becoming a Live Streamer

2 Days | Live Streaming: Boost your e-commerce sales
From novelty to necessity, live streaming has become the game-changer in social media marketing. This trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly to partake in this rising trend. Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge audience base around the world, and to enhance brand awareness.
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1 Day | TikTok Shop: Optimise Your Social Media Marketing Engagement and Boost Your Sales
TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.
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Social Commerce: Boost Awareness and Engagement to Drive Your Business Growth
This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights
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