eCommerce

This course equips participants with the skills to leverage the Carousell platform for retail success. Learn to identify business needs, gather information, and conduct strategic analysis to build a compelling business case. The course covers e-commerce strategies, key marketplace components, and practical steps for onboarding and selling on Carousell. By developing these competencies, learners will optimize online sales and enhance their careers in digital retail, staying aligned with the evolving demands and opportunities in the e-commerce landscape.

Are you an aspiring global e-commerce seller eager to tap into the vast potential of the US market? If so, this exclusive workshop, developed in collaboration with Amazon, is tailor-made just for you. Combining theoretical knowledge with hands-on practice, you will be equipped with a comprehensive understanding of selling on Amazon.com and navigating the complexities of the US market. With direct support from the Amazon Global Selling team during the workshop, you will gain invaluable insights and practical skills, and be well-prepared to succeed in your cross-border e-commerce journey.

E-commerce is a flourishing industry set to thrive with long-term growth globally. Among the Southeast Asian market, Singapore has emerged as the central e-commerce hub, valued at US$5.9 billion* in 2021 and is forecasted to increase to US$10 billion* by 2026 - a hefty 69% growth in five years!

Since its inception in 1971, 50 years ago, much has been achieved by CASE in fulfilling its purpose of protecting and promoting consumers’ interests. Today, the CaseTrust Quality Mark is recognised and accepted by both retailers and consumers as a symbol of a business that has attained a level of customer-centricity in its business and operations that evokes consumer confidence and an edge over others that have not been accredited. This 36-hour Individual Training Programme is structured to help businesses close the Accreditation criteria gaps by identifying and guiding them to apply the appropriate Solutions. The aim is for businesses to ensure that their e-Commerce Channels provide an optimal end-to-end customer experience, that would in turn elevate the business credibility and returns. Participants will also be trained on completing their Accreditation Desktop Assessement, application process for Accreditation submission, and also prepare for their Practical Assessment, which will help them to maximise their chances of getting accreditated. Accredited businesses will benefit significantly from not just being able to display the CaseTrust Quality Mark – that sets them apart and especially with an edge over non-accredited competitors, but also leverage the fruits of their optimally enhanced e-Commerce Channels to drive greater Sales Conversions.

Technical Reference 76 (TR 76) is the first national standard on guidelines for e-commerce transactions launched by the Enterprise Singapore (ESG) and the Singapore Standards Council. TR 76 serves as a practical reference for e-retailers and online intermediaries to build trust and transparency in online transactions.

A website is one of the most important assets of any business in today’s digital environment. The massive number of people who make online purchases is reflected in the aggressive online competition especially visible on emarketplaces. To thrive in this continually evolving digital environment, businesses must ensure an omnichannel presence, and in particular ensure a strongly optimised website. A well-developed website can bring in a tremendous amount of added business, and a well-optimised website can drive enhanced ROI in turn driving improved business profitability. Participants will learn how to design a website that boosts their business brand to stand out with strong competitive differentiation, enhances the website visitor experience, and ultimately drives strong sales conversions. Topics include user persona studies, wireframing for usability and visual design principles.

In the rapidly changing retail landscape brought by digitalisation, being able to manage e-commerce operation efficiently is one of the critical factors of a successful retail business. Retailers need to satisfy the increased expectations of customers and at the same time, grasp and manoeuvre in the complexity of omni-channel delivery. This requires continuously re-evaluating and re-inventing the way the business operates.

This hands-on, practical session will guide participants in understanding and navigating the complexities of a digital business. Participants will learn the types of platforms available and understand the benefits, factors & resources required in an online business.

Websites are where almost every potential and existing customers land to seek information and interact with businesses today. Just like how visual merchandising is integral to the success of a retail store, every detail of an intuitive website, from layout to content, must be logically constructed and aesthetically designed to elevate customer experience and enhance sales and conversion rates. As technology diversifies and customers use various mobile and smart devices to visit websites, it is paramount and valuable for all digital businesses to have a responsive website design.

This course on Omnicommerce through the SellStream equips retailers with the skills to implement an omnichannel strategy, leveraging emerging technologies to enhance customer engagement and business growth. Participants will learn how to capitalize on key eCommerce platforms like Lazada, Shopee and Shopify to drive performance, create and manage web assets, and ensure consistent communication across all touchpoints. The course also covers data collection and analysis, enabling smarter decision-making, and provides strategies for optimizing pricing, inventory, and distribution channels to maximize revenue. Additionally, learners will explore digital marketing, social media management, and integrated communication strategies to enhance brand visibility and customer experience. By the end of the course, participants will gain key competencies in omnichannel strategy, data analytics, content management, and customer communication. They will learn to forecast trends, manage sales channels, and leverage technology to improve operations and customer experience, driving sales and growth.

Digital transformation has empowered consumers more than ever before through access to information and to one another anytime and anywhere. Retailers who can infuse consumer perspective into their approach to Omni-commerce strategy can gain competitive advantage.